Parents’ Online Buzz re Holiday Shopping Plans Focuses on Cost, Safety
An analysis of online conversations among parents about their kids’ holiday wish lists reveals that cost and safety are top priorities, according to (pdf) Nielsen Online. (more…)
View ArticleHoliday E-Commerce Spending Reaches $14 Billion, Up 17% Vs. Last Year
More than $14 billion has been spent online during the season-to-date – a 17% gain compared with the corresponding days last year – according to comScore’s update of holiday season e-commerce spending...
View ArticleAfrican-American Influentials Network More Online Professionally, Less Socially
African American influentials are much more likely to make business contacts online (52%) than US influentials as a whole (28%) – but they are less likely to “make friends online” (39% vs. 58%),...
View ArticlePolitical Campaign Media Spend to Reach All-Time High of $4.5 Billion in ’08
Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.50 billion in the 2008 election cycle, driven by an acrimonious political...
View ArticleUS Hispanics’ English Fluency a Matter of Education, Generation, Exposure
US-born Hispanic adults whose parents are immigrants tend to be fluent in English (88% fluent), but their foreign-born parents tend not to be (23% fluent), according to a new analysis of six Pew...
View ArticleRetail Sites Grow in Europe, Visitors Up 5% YOY
Across Europe, 160.6 million people visited online retail sites in October 2007, an increase of 5% over October 2006, according to a comScore World Metrix report on the European online retail sector,...
View ArticleToyota Ranks Highest in Retaining New-Vehicle Buyers
Toyota leads the automotive industry in retaining the highest percentage of new-vehicle purchasers for a second consecutive year, according to the J.D. Power and Associates 2007 Customer Retention...
View Article2008 B2B Marketing Forecast: Rise in Budgets, Online Spending
Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and...
View ArticleGrandparents Spending Billions on Their Grandchildren
Grandparents in the US are spending billions of dollars on their grandchildren each year – they spend nearly $1700, on average, on every new grandchild, for example – according to a new study unveiled...
View ArticleTop 10 US Online Video Properties – September 2007
Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video.
View ArticleReturn of Don Imus Nearly Doubles PPMs Reporting Exposure in New York
The return of Don Imus to radio nearly doubled the number of Arbitron Portable People Meters (PPMs) that reported exposure to WABC-AM in Morning Drive, according to a special tabulation of Portable...
View ArticleTNS: US Advertising Spend Grew 0.2% in First Nine Months of 2007
Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2% year over year, reaching $108.2 billion, according to TNS Media Intelligence. Total measured spending in...
View ArticleBest Buy Store Shopped Most Often for Electronics
Best Buy remained the store of choice for consumers shopping for electronics this holiday season with an overall share of 28.8% – i.e., over a quarter of all consumers headed to the big box for their...
View ArticleFood, Beverage Brands atop CPG Website Rankings
CPG brand sites attracted a total of 66.4 million US visitors in the third quarter of 2007 – up 10% compared with the year-earlier period – and all of the top 10 positions were taken by food or...
View ArticleNewspaper Website Users 50% More Likely than Non-Users to Be Influencers
Newspaper website users are 52% more likely to be Influencers* than newspaper website non-users – 47% vs. 31% – according to (pdf) a new study by the Newspaper National Network LP. (more…)
View ArticleTop 5 Viral-Video Ads of 2007 Ranked
Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff’s Green Tea Partay, with 3.4M views, according to video...
View ArticleNielsen Issues US Top-10 Lists for 2007
The Nielsen Company released a yearend look at US trends in 2007, issuing top 10 media and consumer spending lists, including the following topics: television, the internet, advertisers, mobile,...
View ArticleOnline Ad Spend by Industry – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
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